about:
 
About Inverness City Advertiser
WHO:
ICA is an independent company involving just four committed individuals who want to see a prospering, flourishing and culturally developing Inverness.
WHAT:
ICA is a quality, glossy, colour, monthly ARTS & ENTERTAINMENT [& more] magazine for the Inverness and Nairn area.
WHEN:
It is distributed every month - usually a week in advance of a new month beginning - by your postie.
WHERE:
It is delivered to EVERY home and business address within Inverness and Nairn. Obviously it goes to the whole of the city of Inverness - but what are its boundaries? From Slochd to Fort Augustus to Cannich to Beauly and Muir Of Ord to Munlochy to Nairn to just short of Forres. For now.
WHY:
ICA launched in September 2001 to provide Britain’s newest city with a local guide FOR LOCALS that would be OF REAL USE.
It has as it’s backbone our FREE LISTINGS SERVICE - a comprehensive at-a-glance what’s on list for the area. It doesn’t cost to be included, so it covers more events than any other listing. One handy publication that tells you everything you can do entertainment wise in the coming month, that you don’t have to remember to go out and buy - it is delivered by Royal Mail each and every month - absolutely FREE.

What’s the catch? There is no catch.
Just a simple business philosophy: By being such an invaluable local tool, by including loads of independent editorial [and uniquely NO advertising features that offer little reader value], we find that - surprise, surprise - loads of people read it.

That means that advertisers’ ads actually yield a response.
That means it pays for itself with ad revenue.

And we don’t load it with more ads than editorial, either - that would break the golden rule of being a good read.

if it's INverness then it's IN ica...
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